“Unlocking Event Excellence: A Comprehensive Guide to DMCs in UAE, Egypt, UK, and Corporate Event Management by NewLevel Events”
Introduction– DMC & Events Management Agency
DMC- Destination management companies (DMCs) and corporate event companies are similar in planning and executing events, meetings, and incentive programs. However, there are some critical differences between the two types of companies.
DMC specialise in events within multiple geographic areas or regions. They leverage their knowledge of local and international venues, vendors, and logistics to create unique event experiences tailored to that destination.
DMCs also offer services like sourcing venues, arranging transportation, travelling on charter and international flights, issuing visas, facilitating group communication, planning itineraries, providing tour guides, managing on-site event operations, and more. Their expertise maximises a destination’s appeal and resources for group events and meetings.
DMCs manage local and international event management vendors and companies for large meetings, conferences, product launches, trade shows, and other events. These events may occur worldwide and are not limited to one geographic area. It’s beneficial for the client to work with DMCs if they host regular events in different regions/countries or run a campaign in various countries at the same time,
Corporate event companies handle the strategy, planning, logistics, staffing, technology, design elements, and other aspects required to execute successful corporate events from start to finish. They align events with a company’s business objectives, brand, and messaging. Also, Corporate events companies are closer to working with local, country-based events; they have better local resources and are more capable of obtaining the governmental permits and legal procedures required to host events in their own country.
So, in summary, DMCs specialise in destination-based events, while corporate event companies specialise in producing corporate events locally. However, they both aim to create memorable events for their clients.
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DMC-Corporate Event Companies Services Offered
Destination management companies (DMCs) and corporate event planners both provide event management and production services, but they differ in their areas of speciality and focus.
DMCs are international experts who know how to work remotely and assign tasks to people worldwide. They are more open to different cultures and countries’ tourism conditions. Site selection involves finding unique and exciting venues that showcase the destination’s heritage, managing accommodations, booking room blocks, and arranging transportation and transfers. They also have many local and international vendors and know how to coordinate Catering, A/V, décor, and entertainment suppliers.
Corporate event planners focus more on local and on-site details.
Event concept development, Determining event purpose and objectives, and branding.
Venue sourcing – Finding venues that fit the company’s needs and budget.
Logistics planning: Local vendors offer A/V and transportation. They are also better for one or two days of schedule development, session content, and speaker management.
The critical difference is that DMCs leverage destinations’ uniqueness while corporate planners focus on company event goals and practical event execution.
Event Types
Destination management companies (DMCs) and corporate event companies handle various events for their clients and here are some examples of the types of events each typically manages:
Destination Management Companies
- Mega conferences
- Incentive travel programs
- Exhibitions and trade shows
- Regional roadshows
- Conventions
- Across borders weddings
DMCs excel at designing immersive and engaging events that showcase the chosen destination’s unique attractions, culture, and ambience. They leverage their extensive local knowledge and vendor relationships to produce memorable events/ campaigns.
Corporate Event Companies
- Corporate retreats
- Corporate fun/Family days
- Board meetings.
- Experiential activations
- Product Launches
- Team building events.
- Gala dinners
- Award ceremonies.
- Concerts
- Seminars
Corporate event companies plan corporate events like conferences, trade shows, company picnics, or holiday parties. They have experience with the typical event needs of different industries. Their focus is on event logistics and execution rather than incorporating a destination theme or experience.
The event portfolio of each type of company overlaps in some areas, like meetings and conferences, but diverges based on DMCs’ core focus on destination-centric events versus corporate event companies’ core focus on business events. Clients can choose between the two based on the type of event, goals, preferred working style and the scale of their event needs!
DMC-Corporate Event Companies Staffing
Destination management companies and corporate events companies have some differences regarding staffing.
Destination management companies typically have a more extensive in-house staff, including destination experts, program managers, and operations personnel. So, these professionals leverage their knowledge of a destination to craft customised client experiences. Program managers act as the primary client liaison and handle logistics. The operations team executes on-site event management and tour operations.
Corporate events companies have a team of planners and producers focusing on event design and logistics. They outsource or contract with vendors directly for needed services rather than maintaining a large in-house staff. The corporate events staff oversees the client’s big-picture vision and experience.
A key difference is that destination management companies build up staff expertise for specific locations, while corporate events companies maintain flexibility to work with part-timers. Corporate events companies scale up or down as needed for each event by contracting vendors and temporary staff. Their staff focuses more on strategic oversight and executing the client’s vision versus hands-on tour operations and execution.
DMC-Corporate Event Companies Vendor Relationships
Both destination management companies (DMCs) and corporate event planners develop strong relationships with vendors and suppliers to execute successful events. However, there are some key differences:
DMCs cultivate extensive preferred vendor networks regionally and internationally. These include hotels, transportation providers, caterers, A/V technicians, decorators, and more. They leverage these relationships to get their clients the best rates and service.
Corporate event planners also create relationships with vendors, but their network is typically more local and rarely regional. They only work regularly with local vendors, and most lack communication skills with other international or regional vendors.
DMCs rely heavily on corporate events management companies’ local vendor connections to handle logistics and provide expertise about a destination. Corporate events planners use their vendor network more for discounted pricing and consistent service.
DMCs may have exclusive or semi-exclusive partnerships with specific local and international vendors they promote to clients. Corporate planners aim for open contracting with multiple vendor options.
The company often has national partnerships or corporate rates that event planners already utilise for corporate events. DMCs do the legwork of sourcing vendors for each specific client.
DMCs’ extensive destination expertise gives them an edge for location-specific events. In most cases, corporate event planners work under a DMC. While both maintain supplier relationships, DMCs cultivate international connections, while corporate event planners focus more on local ones.
DMC-Corporate Event Companies Pricing
Pricing for destination management companies (DMCs) and corporate event companies can vary greatly depending on the size and scope of the program.
Here are some typical pricing models:
Destination Management Companies
- Fee-based: DMCs often charge a flat project management fee plus the costs for hotel rooms, meeting space, transportation, etc. The fee ranges from 10% to 25% of total program costs.
- Commission model: Some DMCs charge a commission on vendor services like hotel room blocks and event rentals. Commissions are usually 10-30%.
- Hybrid model: This model combines fee-based and commission pricing. The DMC charges a management fee and receives a commission on vendor services.
Corporate Event Companies
- Per-person pricing: Corporate event companies commonly price their services on a per-attendee basis. Depending on the event complexity, this ranges from $100 to $500+ per person.
- Hourly rate: Some corporate event companies charge an hourly rate for their services, ranging from $50 to $200 per hour. There is sometimes a minimum number of hours.
- Flat fee: Corporate event companies often charge a flat project fee, ranging from $2,000 for a simple event to $50,000+ for significant, complex events.
- The overall price depends on the level of service, the amount of staffing, and the types of amenities/activities provided. Both DMCs and corporate event companies offer various options to fit multiple budgets.
DMC-Corporate Event Companies Strengths and Weaknesses
The strengths and weaknesses of destination management companies (DMCs) compared to corporate event companies are as follows:
Destination Management Companies
- Strengths
- International/regional knowledge and relationships with venues, vendors, and suppliers in a destination
- Expertise in logistics, transportation, and accommodations for events in multi-destinations
- Existing partnerships provide unique or exotic event experiences.
- Ability to handle international events and complex global event production.
- Relationships and reputation with international communities and regulators
- Weaknesses
- May lack expertise or experience with specialised corporate event types.
- Less flexibility to work in diverse geographic locations.
- Higher costs due to focus on luxury experiences and exotic event options
Corporate Event Companies
- Strengths
- Expertise with specific corporate events types like conferences, trade shows, and company meetings
- Experience managing events locally in diverse cities and venues.
- They have well-established vendor relationships and regular business with them.
- Ability to negotiate lower costs through local vendors’ volume.
- Understanding of corporate budget constraints
- Weaknesses
- Less intimate knowledge of different destinations
- Potential lack of unique or exotic event options
- Relationships may not extend to exclusive or high-end experiences.
- There is less focus on guest experiences beyond event execution
The key differences are local destination expertise versus broad corporate event expertise. DMCs excel at delivering luxury, tailored events in specific locations, while corporate event companies specialize in budget-conscious local event execution.
Conclusions:
In the realm of event management, Destination Management Companies (DMCs) and Corporate Event Companies share similarities in their fundamental goal of orchestrating memorable experiences. However, they diverge in their areas of expertise, service offerings, staffing, vendor relationships, pricing models, and strengths and weaknesses.
DMCs specialise in crafting destination-based events that capitalise on their intimate knowledge of international venues, vendors, and logistics. They excel in orchestrating immersive experiences that showcase a specific location’s unique attractions and culture, such as DMCs in the UAE, DMCs in Egypt, and DMCs in the UK. Their international/regional knowledge and vendor relationships allow them to curate bespoke events tailored to their client’s needs. Although DMCs may have higher costs due to their focus on luxury experiences and exotic event options, their ability to handle international events and complex global event production sets them apart.
On the other hand, Corporate Event Companies focus on executing corporate events locally, aligning them with a company’s business objectives, brand, and messaging. They specialise in managing events such as conferences, trade shows, and company meetings, leveraging their expertise in event logistics and execution. While they may lack the intimate knowledge of different destinations that DMCs possess, Corporate Event Companies have well-established local vendor relationships and a keen understanding of corporate budget constraints.
In conclusion, clients can choose between DMCs and Corporate Event Companies based on their event type, goals, preferred working style, and budgetary considerations. NewLevel Events, as a prominent DMC and event management company, offers comprehensive services in the UAE, Egypt, and the UK, catering to clients’ diverse needs for memorable and impactful events. DMCs are ideal for those seeking luxury, tailored experiences in specific locations, while Corporate Event Companies excel at delivering budget-conscious local event execution with a focus on corporate objectives. Both entities aim to create memorable events that leave a lasting impression on attendees.
Suppose you are looking for a DMC in Dubai, Cairo, or London. Contact one of the email addresses below.